Thursday, February 28, 2008

Th!nk thinks bigger

Th!nk CEO Jan Olaf Willums made a return appearance at the Cleantech Forum in San Francisco this week. He sat down with Todd Woody, Business 2.0's Green Wombat. The small 2 seater Th!nk City is rolling off the Norwegian assembly line and 500 cars are set for March delivery. Cars will be delivered in London and Paris and Scandinavia. The strategy of delivering cars to urban centers with incentive programs bodes well for California cities, especially if CARB comes up with better incentives for battery electric cars.

Equally exciting are the plans for a larger 4 or 5 passenger car in partnership with an established auto maker. Referring to Tesla's planned White Star, Willums said,
"We won't compete with Tesla," says Willums. "The Tesla will be more a BMW; we'll be more the Volkswagen."