“It’s starting to look like there will be a market for electric vehicles,” said Takanobu Ito, the chief executive of Honda, according to Reuters. “We can’t keep shooting down their potential, and we can’t say there’s no business case for it,” Mr. Ito said at the recent event, referring to electric cars.Honda has long been the most adamant of the automakers, refusing to consider plug-in cars, even after building the well-received EV Plus to meet the California ZEV mandate in the 90s. Of course Honda, in its heart, is an internal combustion company. It is not surprising it might find a transition to electricity even more troubling than other car companies.
[Source: NY Times Wheels blog]